Information technology (IT) systems can offer great advantages for specific movements and initiatives. A simple as smartphones and mobile technologies, or as complex as computer systems, services, and networking technology, a serious consideration in IT and other supportive resources can magnify a campaigns potential.
Large movements that have significant public impact can partner with certain technology brands (e.g. Apple, Cisco, Microsoft, Samsung, Toshiba, etc.) that agree with the overall cause. This can be a cost-efficient solution for low-budget campaigns and movements. With big brand support, some campaigns can have a much stronger voice and public impact.