In any major movement, some degree of marketing and promotion is critical to spread the voice of the cause. Whether through creative Internet marketing avenues, such as social media, or through more traditional mediums, such as radio and print advertising, developing a cohesive and thoughtful marketing strategy can significantly impact any major initiative.
A strong movement centers on participation and communication. Recruiting participants can be accelerated by using a variety of marketing strategies. By integrating a well-designed website to support a movement, discussion forums, a strong social media presence, and informative content that offers insight and meaning, a campaign can be all the more momentous in maximizing its overall political potential.